Facebook Marketing: How To Use Facebook To Explode Your Traffic And Profits

If you are not already familiar with Facebook marketing and social media networking, you are missing out on a significant amount of highly targeted traffic.

If done correctly, all of this traffic can be yours for free. All that is required is some time invested on your part. Without wasting any more time, let’s get you making some money with this free traffic.

BMW: Driving Mobile Innovation

The following article, I feel, is worth sharing around because it is a very thorough case study of how very effective the use of mobile marketing can be. Not only are the basic, generic marketing strategies outlined, but also, BMW shows how it is possible to innovate and attract the audience in whole new ways by using the mobile. I found this a very interesting read and hope you enjoy it too!

An interview with Marc Mielau
Innovation Manager for Mobile Marketing

BMW is one of the world’s most recognizable brands. As part of their on-going effort to build stronger connections with consumers, BMW has established a Marketing Innovation Department, which, among other things, has responsibility for developing mobile advertising and marketing.

Marc Mielau is the Innovation Manager for Mobile Marketing at BMW. In this two-part interview Marc explains how a major brand like BMW with a large complex organization can effectively address new opportunities such as mobile advertising and marketing, and he shares several of the very interesting campaigns that BMW has run.

Coming of age of a new era for music / band marketing

Here’s a new article that I recently came across that I find particularly interesting because I find it is yet another effort of the music industry to evolve alongside advances in technology. However, the review that I have attached at the end of the article is even more interesting as it offers perspective as well as room for improvement in this area. Happy reading and viewing!

Muse And Warner Music Unveil Innovative iPhone Application

PR Log (Press Release) – Feb 23, 2010 – London – Today Muse, the multi-platinum, multi-award-winning rock act, and Warner Music launched a cutting edge iPhone & iPod Touch application offering rich, dynamic interaction with the band and global fan community. The app is available now from the iTunes app store, for £1.79 / €2.39.

Muse App

A collaboration between the band, their management company Brontone Management, Warner Music and digital marketing agency Fifty Foot Squid, the official app provides a wealth of content: music and artwork from the number one album ‘The Resistance’, a wide-ranging video archive, changeable ‘app skins’, comprehensive tour information and access to the official fan forum, as well as ‘one stop’ news feeds from sources such as Twitter, Delicious, fan sites (Microcuts and Muselive) and muse.mu (the band’s ground-breaking website). A unique function is the integrated camera, enabling fans to share their experiences in real time from The Resistance tour, with geo-tagged photos uploaded directly to the Muse Map. Images can then be immediately viewed through the app and muse.mu by a worldwide audience. Fans can search the globe and see official and user photos taken at each location. The app also provides access to the full Muse store. In addition, new content will automatically be delivered as it is published to ensure the app remains fresh.

Shoot ‘em! – From static to interactive print ads

I came across this article on mobilemarketer.com the other day and think that it is totally worth a post in my “learning about eMarketing” blog…

The article is about how Rolex, the leading name in luxury watches, has found a new way of connecting to its audience. The author of the article, Rimma Kats, came across this ad (below) in the April 2010 issue of the W magazine.

Marketing In Rainbows – Radiohead innovates

For starters, I think it is important that I precise that I have not been much of a “marketing” person before. When I had first heard about Radiohead releasing their new album from their website, at the price that the buyer decides, it was news yes, but for the music enthusiast in me, I was only touched by the humane side of the decision. I did not even have the slightest idea about “business model” or “marketing strategy”. However, when I started with the eMarketing course at Swinburne University, I started seeing Radiohead’s bold move under a whole new light.

As I keep on learning about digital marketing, I never stop getting amazed at how everything is surrounded by some strategy or business model, how every little step is calculated, assessed and specifically tweaked to fit a certain form to please a target market. This was when I started to hold Radiohead in an even higher esteem than I had previously.

Shift Happens – a reminder of how the sand is slipping through our fingers even quicker than before

Things are changing so quickly in the digital age – here are some interesting stats.